The main purpose of developing a promotional strategy for any business is to increase the number of customers on their site. In this competitive market, whether you own a café or a bookstore, the visibility of your store is the key to your success. Business owners and managers invest a lot of money in marketing campaigns these days. Unfortunately, not many get the appropriate ROI for their efforts.
In this fast-paced and convenience-driven society, few customers have time to visit your store physically. They make their decision to land on your shop while on the move or by doing some research online using their desktop computer. One of the most effective ways to divert traffic to your store is by taking your potential clients to a virtual tour of your premises.
When you add a virtual tour option on your website, your customers can virtually walk around your store without moving an inch. This makes it easy for them to choose your service over other vendors. Some businesses that have made the best use of virtual tours include roadside cafés and automobile showrooms. After visiting their landing page, customers are able to decide about minute details like where they will sit and who they will talk to.
Some commonly used online promotional tools include Google My Business, Google Adwords and Facebook Ads. Businesses using these marketing avenues pay an upfront cost along with a monthly subscription fee. It takes another couple of months for people to start noticing your ads and checking out your landing page. Virtual tour, on the other hand, does not cost much to produce. Since it is deployed on your own website or a Google maps listing you do not pay a monthly fee to keep it alive. Businesses have witnessed a steep curve on their popularity graph after incorporating virtual tour in their online marketing strategy.
One of the first things that potential clients notice about a business is their client’s feedback. An interesting thing about a virtual tour is that it helps potential clients visualize the experience of existing customers. This helps in solidifying their trust in your business and compels them to visit your store as soon as they can.
The virtual tour is a great way to give a taste of your business to your potential clients at the comfort of their home. It helps you reach out to clients all over the world. A sushi bar in Japan that offers virtual tour can become ‘must try’ place for a tourist planning their next trip to the country. However, business owners need to consider minute details while designing their virtual tour. They should capture areas that matter most to customers and ensure that their virtual is not outdated.
