Best Use Of Social Media Platforms to Brand Your Company and Campaign
There was a time when social media was considered a pastime. Today, however, popular social platforms have become major marketing giants, providing businesses valuable data regarding their customers and an almost free way to reach them. It has come to a point where social media for businesses is no longer an option but a necessity.
Advantages of Using Social Medial Platforms to Brand Your Company and Campaign
- Acquire valuable information about customer insights, i.e. who they really are, what they like, and how they feel about your brand.
- Promote brand awareness and loyalty. You can do this by connecting with your customers on a social level, and this helps retain their loyalty and retention.
- Run ads that are targeted with real-time results.Social media ads are an inexpensive way to market your business and distribute content. For instance, if you run an advertisement campaign on LinkedIn, you can divide by factors, such as company, location, gender, job title, and age. Similarly, in case of a Facebook ad campaign, you can target your audience based on demographics, behaviors, connections, locationand interest. You can measure and track the performance of your social media ads in real time.
- Offer rich customer service. More than 67% of customers use social media today for customer service, as they expect quick response and 24/7 support, and businesses that offer efficient customer service via social media win the game.
- Find out what your competitors are doing. Using social media is a great way to acquire critical information about your competitors that will help you stay ahead of them.
Best Ways to Use Social Media Platforms
- Before you get started with social media as your brand promotional tool, you need to choose the best social media platform that is worth your money, time and energy. The most popular and ideal options include Facebook, Instagram, Pinterest, LinkedIn, Google+, Twitter, and YouTube.
- Offer valuable and sharable content. You can create a stronger campaign or brand if you pay attention to creating content your viewers will like, and want to share, instead of throwing content that only you would want to readat them. Remember that every piece of content should support your brand image and campaign. Therefore, resist the temptation to partake in clickbait strategies that have the potential to reflect badly on your image. Also, incorporate lots of visuals and images that are both informative and persuasive.
- Involve influencers. Even if you have killer content in place, you will need an effective channel to pass on that information, especially if you have an unknown brand. A faster method is to leverage the present influencers in your industry. You can do this by tagging your influencers when sharing your content, mention their names in your content pieces or email influencers once you have published your content to alert them that you have referenced them in your content.
- Create a Facebook Fan Page. A great way to use social media for branding your business is to create a Facebook Fan Page on Facebook where you can share your expertise and ideas in a way that is friendly and interactive, which will help you capture the audience and turn them into long-term subscribers.
- Follow through quickly. Nothing will worry a new or prospective buyer more than silence. Due to the immediacy of the Internet, everyone expects a quick response. If someone purchases a product or service or has a question, make sure you have an autoresponder or customer service staff to explain the procedure ahead or help with any concerns they may have.
